Tidbits from Lane Archives

Hi all,

As I said in a previous post, I didn’t find anything earth-shaking during my recent visit to the Lane archives at the Virginia Historical Society in Richmond, VA.  However, I did find some things about our boxes and the Girl Graduate Plan that I didn’t know before.  Since they are just curiosities, I’m just going to list them below…

  • In 1973, a dealer purchasing a “keepsake chest” (miniature) from the Lane factory for use in the GGP would pay $1.79.
  • A picture of Cynthia Lane, the daughter of the president of Lane, was used in promotional material around 1969.
  • A large fire occurred in the Lane factory on 8/28/30.  The loss cost $250,000 and they lost over 19,000 cedar chests in inventory.
  • In 1929, Lane sold 39,321 miniatures to dealers and in 1930 they sold 27,287.
  • Gross sales for miniatures: 1930 – $27,287, 1931 – $21,892, 1932 – $13,163.  Not a raving success right out of the gate.
  • In the early days of the GGP, the inventory for miniatures grew like this: Dec 31, 1925 – 4 boxes, end of 1927 – 8 boxes, mid-1928 – 203 boxes, end of 1928 – 630 boxes.
  • In 1978 Lane experimented with expanding the Plan to include boys – it didn’t last.
  • In 1930, Lane required dealers to purchase a minimum of 24 miniatures for the GGP and then in multiples of 12 over 24.
  • By 1934, Lane was debating moving forward with the GGP as very few dealers were running it.

Like I said, not much was found in the archives but we’ll push ahead.

www.lanecedarbox.com is closing in on 1000 views – maybe we’ll find another informed collector with the increase in visits.

I’ve got another post tee’d up – watch for it soon.

Until next time…

Chad

2 thoughts on “Tidbits from Lane Archives

  1. Chad, I find it very interesting to read your post about the miniature chest, expecially since I worked there so many years and as I stated earlier, used to sell them in Personnel for 50 cents each and never thought anything about it…and my mom actually talked a lot about working on them when I was growing up….she talked about how hot it got sometimes in the spray booth they had to use when doing the spraying…I should have bought and kept a box of them for myself!!

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  2. How cool would it be to have a box full of pristine boxes! I wish all of the stories of the workers could be captured – I’m fascinated by the whole story of the miniatures. A great part of the fabric of our country!

    Like

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